Mike Sitrin
Riverboat
Founder
Mike Sitrin is a serial entrepreneur and start-up veteran with over 25 years of experience building and launching leading consumer-facing brands. Passionate about turning innovative ideas into viable products and companies, he has helped launch and scale several startups, including Crackle (sold to Sony), Spinner (sold to AOL), and VeloPress (sold to Competitor Group.)
Currently, Mike is founder of Riverboat, an Amazon agency for natural food brands. From optimized listings to targeted advertising we navigate brands through all aspects of successful selling on Amazon.
After starting out in Boulder, Mike spent 15 years in the Bay Area building successful products and consumer brands. He returned to Boulder with his family in 2015 and is happy to be back living the mountain life.